GE Vernova was formed from the merger and subsequent spin-off of General Electric's energy businesses. When the four legacy businesses GE Power, GE Renewable Energy, GE Digital, and GE Energy Financial Services combined, they formed a purpose-built company explicitly designed to electrify and decarbonize the world. The new energy equipment manufacturing and services company began trading on the New York Stock Exchange under the ticker symbol 'GEV' on April 2, 2024.
Projects
Redefining Resilience
Sector
Earth justiceOffer
Brand expressionClient
GE Vernova x RR Company
Our approach
Design question
After nearly twenty years in C-level innovation and communications roles at GE, Rania Rostom struck out on her own when GE Vernova spun off. Her consultancy, RR Company, partnered directly with the freshly formed GE Vernova to craft the spin-off's unique story heading into COP29 in Azerbaijan. How might this new company spotlight the many diverse voices working alongside it to enable the energy transition worldwide?
Design response
After successfully pitching the concept of the 'COP Collection'—a series of relevant, timely articiles uplifting the contributions of GE Vernova's partners around the world—RR Company collaborated with Fraîche to conduct research interviews and develop the content. Because no single corporation can drive the massive scale of the energy transition on its own, the main thrust behind GE Vernova's collection of articles centered on the promotion of a systems-wide approach. This required talking to experts from a variety of fields, including policy makers, startup founders, and more. One interview in particular stood out: Landon Derentz, senior director at the Atlantic Council. Fraîche captured his views on resilience during a wide-ranging conversation and molded them into one of the first thought pieces published in the GE Vernova 'COP Collection' series.
