In the midst of pandemic and renewed racial reckoning, The Bill & Melinda Gates Foundation funded a deep study to answer a burning question. They saw that an emerging class of job-preparation schemes in the U.S. called 'dual-customer training programs' showed promise in ending cycles of poverty and unlocking economic mobility—but these programs had largely failed to scale.
Design question
The Gates Foundation commissioned a massive qualitative and quantitative research study in an effort to answer one simple question: why? What was preventing these programs from reaching millions?
Design response
Through an equity-centered community design program, the team collaborated over the course of several months with a cohort of five equity advisors, each of whom introduced the research team to five additional subjects from their personal networks who had also experienced economic injustice. From interviewing, synthesis, and insights development; to developmental writing, copy editing, and creative direction; the final artifact was ultimately delivered to the field as a public good in 2021, in partnership with the nonprofit workforce-development organization, SkillUp.